Monday, September 30, 2019

Handling Difficult People

How to handle difficult people General purpose: To inform Specific purpose: I will speak on how to handle difficult people Thesis statement: I will explain how to handle difficult people by first introducing the topic and discussing different ways to handle difficult people. * Attention getter: â€Å"Difficult people are your key to self empowerment, you need to learn how to cope with them, not let them dominate and affect you†. * Audience Motivation: So why do we need to handle difficult people?Well in life we face more than one difficult people and knowing how to handle them will not just make this world better but makes your life a lot easier and smooth. * Credibility: I have dealt with difficult people for over 10 years. I also took some help from my research articles and by reading a book â€Å" how to handle difficult people† by John Townsed. * Thesis -Purpose: I will inform on how to handle difficult people -Preview: at first, I will start by explain/defining dif ficult people.Second, I will discuss different measures to handle difficult people and lastly I will repeat the main points. I. First, definition A. Handle B. Difficult (Now that we have understood the meaning , we can discuss the measures. ) II. Time to discuss the measures. A. Understanding that people are difficult for reason B. May be you are difficult for him/her C. Step on his shoes and think D. Go to higher authority E. Avoid him or don’t think of him Now that we know how to handle difficult people, lets review) 1. Summary: Today we have learned that we can handle difficult people in various ways depending where and when. We learned that we have to take control of ourselves first and be careful on how you are going to react. 2. Closing: the more you confront difficult people, the easier it becomes. When you confront and handle difficult people around you, people respect for your courage, your honesty and control over yourself.Your associate, employees or co- workers fo r example and taking positive action, despite fear, is kind of courage all successful people must have to succeed. Work Cited Townsend, John. Handling Difficult People: what to do when people try to push your buttons. New York. Thomas Nelson. April 21, 2009. Print â€Å"Dumb Little Man | Tips for Life. †Ã‚  9 Useful Strategies to Dealing with Difficult People at Work. N. p. , n. d. Web. 25 Nov. 2012. .

Sunday, September 29, 2019

Ethics & defined Essay

Ethics is commonly defined as the rules or standards governing the conduct of people. Gender is the social dimension of being male or female. Most people acquired gender identity by the age of three. War should be understood as an actual, intentional and widespread armed conflict between political communities. No nation can be expected to wage war with one hand tied behind its back, but ethical issues of most profound nature are raised anytime. Once the actuality of possibility of war becomes the context within which we live, men and women are forced into set roles. Gender serves as a medium or vector for war’s presence in our innermost social settings. This essay will discuss these ethical issues in war and their link to gender. Discrimination is one of the ethical issues in war. Women have always participated to some extent in combat, but several recent wars have seen them fighting on the front lines. While the roles of female ex-combatants vary widely the women seem to share one unfortunate characteristic, limited access to benefits when peace and demobilisation come. This is also true for girls abducted for sexual services and the families of ex-combatants in the receiving community. These groups are often neglected during mobilisation and reintegration; or at best women, girls, and boys may receive equal benefits but are treated as a homogenous group which prevents specific needs being addressed. (Goldstein, 2001 pg207-212) Sexual violence especially on women especially rape has its own brand of shame to recent wars. From conflicts in Bosnia, Peru and Rwanda women have been singled out for rape, imprisonment, torture and execution. Systematic rape is often used as a weapon of ethnic cleansing. More than 20, 000 Muslim girls and women have been raped in Bosnia since fighting began in 1992. Impregnated girls have been forced to bear the enemy’s child. (Human Rights Watch, 2000 pg12) Sexual violence of women erodes the fabric of community in a way that few weapons can. Rape’s damage can be devastating because of strong communal reaction to the violation and pain stamped on entire families. The harm inflicted in such cases in a woman by a rapist is an attack on her family and culture, as in many societies women are viewed as repositories of a community’s cultural and spiritual values. (UN, 2005 pg8) In addition to rape, girls and women are also subject to forced prostitution and trafficking during times of war sometimes with complicity of governments and military authorities. During World War II, women were abducted, imprisoned and forced to satisfy the sexual needs of occupying forces and many Asian women were also involved in prostitution during the Vietnam War. The trend continues in today’s conflicts. Nearly 80 percent of the 53 million people displaced by wars today are women and children. Refugee families frequently cite rape as the key factor influencing in their decision to seek refuge. (Alison, 2007pg78-83) The high risk of inflection with sexually transmitted diseases including HIV/AIDS, accompanies all sexual violence against women and girls. The movement of refugees and marauding military units and the breakdown of health services and public education worsen the impact of diseases and chances for treatment. The exchange of sex for protection during the civil war in Uganda in the 1980’s was a contributing factor to the country’s high rate of AIDS. (UN, 2005 pg131) Women suffer a double victimisation, in that they were compelled against their will to join the armed forces and today they are victimised by society for having played a combative role in the conflict. They are treated with hostility suspicion for ‘breaching’ both gender and sex roles. These women are largely excluded from disarmament and reintegration programmes of Sierra Leones peace process which favour men and boys. This especially occurs in Sierra Leone. (Human Rights Watch, 2000 pg7) Men and boys are also victims of gender based sexual violence during war. Women are raped as a way to humiliate the men they are related to, who are often forced to watch the assault. In societies where ethnicity is inherited through the male line, ‘enemy’ women are raped and forced to bear children. Sexual violation of children has devastating effects. The experience of captivity and sexual destroys a girl’s sense of home and security, of self worth and power of the possibility of safe interpersonal relationships, indeed of any future at all. Men tend to greatly underreport experiences of sexual violence. They may have doubts about their sexuality and fear infertility. (Carpenter, 2003 pg 661-694) A war is only just if it is fought for a good reason. A country that wishes to use military force must demonstrate that there is a just cause for doing so. Just war theory is the most influential perspective on ethics of war and peace. For a war to be just there must be a just cause, right intention, proper authority and public declaration, proper authority and public declaration, a last resort, probability of success, and proportionality. Pacifism is also an ethical issue in war. Pacifism rejects war in favour of peace. It is not violence in all its forms that the most challenging kind of pacifism objects to: rather is the specific kind and degree of violence that wars involves which the pacifists objects to. They object to killing in general and particular mass killing for political reasons, which is part and parcel of the war time experience. Most women are generally pacifists as compared to males. People are pacifists for one or some of these reasons: religious faith, non-religious belief in the sanctity of life and practical belief that war is wasteful and ineffective. Pacifism cannot be national policy as it only works when no one wants to attack your country or if the nation with whom you are in dispute is also committed to pacifism. Because most societies regard going to war as fulfilling a citizens’ ethical duty, they honour those who give their lives in war. If there is believe in war governed by ethics we should only honour those who give their lives in a just war and who followed the rules of war. It should be wrong to honour dead soldiers who killed the enemy or wounded or raped enemy women. (Harris and King, 1989 pg78) (Goldstein 2001) defines war as lethal inter group violence and feminism as an ideology opposing male domination and promoting gender equality. Cross cultural consistency of gender wars is pervasive and not universal. Women have fought in wars but are portrayed as exceptions to the gender rule that men are warriors. Gender exclusion from combat is by policy choice not by physical ability, women can and do fight. There is no support for arguments regarding predisposition to aggression and little support for the hypothesised link between testosterone and aggression. Gender is portrayed as a weapon to humiliate a military opponent or to discredit peace activism and political dissent from military policy. A recent example is, Secretary of Defence Donald Rumsfield’s remark about â€Å"media mood swings† in regard to criticism of the war in Iraqi, a reference clearly intended to evoke the archetype of the â€Å"irrational† menstrual/menopausal women. Rape in war as well as military homophobia underlies exclusion of policies aimed at sexual minorities. Neither men nor women benefit from war at the expense of the other, both genders lose in war. Neither genetics per se, nor hormones (males or female) nor male bonding nor women’s innate pacifism explain gendered war roles. (Suzzane, 2002 Pg 407). The interdependence between war and gender is obscure. However it is clear that it is not soldiers who make war but societies that make war. War does not happen without women’s knowledge cooperation, and participation, however few or many actually take up arms and engage in battle. War is based on a dominatory approach to relationships in which the usual overriding aim is to get the better of or overcome the other who is framed as an opponent or competitor. Gender as we know it, which positions men as dominant and characterises them as aggressive and heroic, is fundamental to the culture of domination of which war is an expression. The human resources of moral sensibility and decency have been buried or seriously depleted. The impetus towards peace that is so necessary in ending of violence conflict is diminished by the discouragement of half the population from active participation. A gendered perspective of human security enables a more advanced understanding of the perspectives of those involved in conflict including victims’ perpetrators and decision makers.(Zeigler and Gilbert, 2006) References Alison, M. (2007) Wartime Sexual Violence: Women’s human rights and questions of masculinity, Review of International Studies Pg 75-90 Carpenter, R. C, â€Å"Women and Children First†: gender norms and humanitarian evacuation in the Balkans, International Organization 5, 7, 4, 2003, Pg 661-694 Cohn, C â€Å"Sex and Death in the Rational World of Defence Intellectuals, Signs, Vol. 12, No. 4 1987 Pg 687-78 NO1101 Harris, A and King, Y (eds) Rocking the ship of state: Towards a feminist peace politics, Bovider, C. O West view press 1989. Human Rights Watch (HRW) 2000: Rape as a weapon of Ethnic cleansing HRW, March 1. Jousha S. Goldstein (2001) War and Gender: How Gender shapes the war system and vice versa. Cambridge University Press Pg 201-213. Moser N, and Clark F (eds), victims, Perpetrators or Actors: Gender, Armed Conflict and Political Violence; London Zed Books 2001, V. 64. Nashim: A Journal of Jewish Women’s studies & Gender Issues. Rosemarie Skaing (1999) Women at War: Gender issues of Americans in combat: McFarland and Company: North Carolina and London ‘Symposium on war and Gender, (2003) (Reviews of Goldstein’s Book) Perspectives on policies, 1, 2, 330-347 The state of World’s Children 1996. UNICEF United Nations (2005): Africa Renewal â€Å"Sexual Violence, an ‘invisible war crime’ Warren, J and Cady, L (1994) Feminism and Peace: Seeing connections’ Hypatia special Issue on Feminism and peace Pg 7-14. HQ1101. World Bank (2002) Addressing Gender Issues in Demobilisation and Reintegration Programs, Africa Region Working Paper Series 33 Zeigler, S and Gilbert, G (2006) The Gendered Dimensions of Conflicts Aftermath; A

Saturday, September 28, 2019

Always Remember To Smile

Always Remember To Smile If you are still thinking about when either happened, then you belong to the large majority who have long turned into mechanical robots or transformed into zombies. These pseudo humans either have hollow laughter that reeks of howling or have to make do with plastic smiles etched to perfection! (Well, at least most of the time, although the etching artist could give the Joker a run for this evil grin) I don’t blame them; in this time it’s always welcome. Haven’t you noticed that you always like the person who’s got a genuine smile or a sense of humour that evokes ringing laughter? There’s an enigma surrounding a smile or a laugh, which attracts people like a flame draws out the fireflies. It’s irresistible in its uncouth charm; effusing one with a deep breath of life, a wonder drug that always works. Phyllis Diller couldn’t have said it any better than this – â€Å"Smile is a curve that sets everything straight.† So wha t puts a smile on a face? Or causes someone to burst into fits of laughter? Is it really that hard to comprehend? Or is it beyond the scope of our comprehension? I’ve seen beaming smiles resulting from something so trivial that it wouldn’t be noticed if one wasn’t looking for it. Let me run through my list – A packet of biscuits cracks a smile in the local street urchin

Friday, September 27, 2019

Self-Management and Self-Planning Skills (Physical Education Course) Research Paper

Self-Management and Self-Planning Skills (Physical Education Course) - Research Paper Example In easiest way we can attain Healthy life style by combing of management and planning skills and to set goals not only long term but also shot term that can bring affirmative behavioral changes in daily routine if it is well planned, executed and based on easy strategies. Stages of Lifestyle Change There are five stages that are involved in the change of lifestyles and quitting habits (Prochaska, 1983). Precontemption: It is actually the denial phase where a person is not ready to leave his/her habit for anything as withdrawal from junk food for obese patients Contemplation: it is the phase when an individual start thinking about the change that could be better for life. Preparation: when individual start accepting and preparing for the change of dietary habits. Action: when individual takes actual step for change, as opting for other sources of food and start avoiding less beneficial Maintenance: it is the regular practice of that routine, as to maintain healthy lifestyle in this ex ample by adapting healthy food habits.

Thursday, September 26, 2019

Nuclear Medicine Essay Example | Topics and Well Written Essays - 1000 words

Nuclear Medicine - Essay Example In nuclear medicine, technique imaging procedure is used to diagnose or treat disease. The imaging procedure in this medicinal field is non – invasive and is comprised of painless medical tests. The imaging scans involved in nuclear medicine make use of radioactive material like radiotracers and radiopharmaceuticals. Depending on the nature of treatment the radioactive material is injected, inhaled or swallowed to produce energy called gamma rays in the particular organ of the body being diagnosed. These gamma rays are detected with the help of PET camera, gamma camera or probe. All these devices work in assistance with computer to analyze the amount of radiotracer absorbed by the body and delivers complete detail about the specific organ. Nuclear medicine also provides therapeutically procedures to treat cancer and other thyroid related problems. Here the radioactive iodine therapy is used where radioactive materials help in treating the diseases. Nuclear medicine images coul d be superimposed with the magnetic resonance imaging (MRI) and computer tomography (CT).Generally nuclear medicine procedures are performed with the help of gamma camera with which pictures can be taken from various angles. The highlight of the nuclear medicine is that it helps the doctors in looking inside the human body which otherwise is opaque. Both the physiology and anatomy of the body is considered in nuclear medicine while treating or diagnosing a disease. Since human body is opaque, it is difficult to look into it and with the help of imaging device and computers they are able to diagnose and perform various treatments. The different nuclear imaging techniques are positron emission tomography (PET), Single photon emission computer tomography (SPECT), cardiovascular imaging and Bone scanning. These techniques make use of various radioactive materials to produce an image. These techniques help in detecting tumors, blood flow to blood vessels, disorders in blood cells, disfun ctioning of organs and pulmonary and thyroid disfunctioning. In nuclear medicine, a substance containing radionuclide or radioactive isotope is administered into the body. This emitted radioactive material is either used to diagnose a disease in the body or destroy diseased cells. It has taken more than fifty years for the nuclear medicine field to reach a breakthrough point where it could be helpful for human kind. Previously, the role of nuclear medicine was limited only to diagnosis and now it has changed o treatment of various diseases. The first demonstration of nuclear imaging technique was performed in 1946 on thyroid tumors. Nuclear medicine imaging is a functional imaging tool and helps in checking the proper functioning of bodily organs. Apart from this nuclear medicine is the only technique which helped in proving the brain death case.MRI scans, X-rays or ultra-sound cannot make the difference between dead and live tissues and hence cannot detect occurrence of brain death . So it can be understood that the nuclear medicine technology is so powerful that it can monitor the most important organ like brain. Nuclear medicine specialist use painless, safe and cost efficient techniques to perform body imaging and treat various diseases. Nuclear medicine imaging is different, as it allows the physicians and doctors to understand the structure and function of the body of patients. Nuclear medicine uses very minimal amount of radioactive material and hence it is not harmful to people. The amount of radiation received usually in nuclear imaging is equal to diagnostic x- ray and it is very safe for patients. In nuclear medicine the importance is given to the chemistry and function rather than structure. Radioactive tracers of fatty acids, glucose and amino acids helps in

Financing Terrorism Essay Example | Topics and Well Written Essays - 3750 words

Financing Terrorism - Essay Example Terrorism comprises an insensate assault on humankind's most elemental ideals and principles -- the prerogative to a life lived in amity, independence and self-respect. The terrorists' premeditated and arbitrary carnage of innocent civilians is a disparaging refutation of the deference for the inviolability of human life. Ideally, everyone has the right to life, emancipation and security of person, as the Universal Declaration of Human Rights explicitly declares. Hence, feats of terrorism are on no account valid and reasonable by considerations of a religious, political, philosophical, or other reason of like nature. Principal objective of this treatise is to address the dilemma on terrorist financing, likewise probe and assess the issues related to the economics of terrorism. And based on the investigation, it attempts to advocate ways that will lead to the curtailment of these nefarious activities and possibly for their total eradication. The subject matter proved to be an appealing issue since this writer strongly believes that by adhering to the "follow the money" philosophy, terrorist finances can be spotted, identified, located and eventually its flow can be interrupted thereby disrupting terrorist activities and ultimately preventing further success of terrorist acts and all other forms of global terrorism. Preceding researchers and writers have explicitly tackled the problem of terrorism. However, many of them have focused only on the events themselves and the ramifications on the commission of such crimes, or who are the perpetrators and the possible retaliation of the aggrieved parties and its effects on the global economy. Ignored and overlooked are some highly significant issues and one of them is the financing of such activities which is dealt with in this work. This paper then begins with brief references to the manifold definitions of the term and proceeds to address issues like: 1) Where and how terrorist organizations secure their funds; 2) How these radicals/fanatics transfer money; 3) What steps have been taken by governments to stop terrorist financing; 4) The difficulties in tracking down terrorist financiers; and the important question of 5) how regimes and governmental agencies combat terrorist financing. Literature Review Definition Crisis Providing for an explicit definition of the term "terrorism" and giving it accurate characterization has become a problematic task. It has grown to be so subjective that according to one author, the effort to define it has been likened to an art rather than a science (Burgess, 2003). Reporting of terrorist activities in media over the years has further contributed to the confusion of trying to define the word, which is diversely depicted as the work of, among others, "extremists," "guerillas," "commandos," and "fundamentalists." In addition, the adverse undertones associated with the word 'terrorism' have complicated

Wednesday, September 25, 2019

We should provide food for the poor Essay Example | Topics and Well Written Essays - 500 words

We should provide food for the poor - Essay Example Beri beri primarily results from lack of vitamin B or thiamin. Poor people who suffer from malnutrition have a high likelihood of developing beri beri, as well as other deadly diseases such as anemia and scurvy (Karlan & Appel, 2012). Diseases increase the likelihood of nutritional deficiency; therefore, poor people are at great risk of malnutrition. In addition, poor people, especially in underdeveloped and developing countries also die as a result of problems with the land they live on and till, for instance, famine and drought are known to cause massive losses of human lives amongst poor people. Children are the most affected group of people in the event of such tough climatic conditions. To date, famine is one of the most common causes of death in underdeveloped and developing countries. Most of these deaths occur among children who often receive small food portions if any, despite the fact that they need it the most since they are still growing. During tough climatic conditions such as drought and famine, countries’ food supplies decrease substantially (Karlan & Appel, 2012). Poor people, especially those in underdeveloped countries suffer all these problems, and it is up to the privileged members of the society to assist them. It is quite possible to deter the suffering and death or poor people as a result of inadequate food and malnutrition. People should give sufficient food supplies to poor people because all human beings are entitled to lead healthy and fulfilled lives, which includes having sufficient food quantities and quality. From an ethical point of view, people should provide food to the poor since it is the morally upright thing to do. Ethical p rinciples such as utilitarian principles advocate for people to give up their interests for the wellbeing of the greatest number of people. Sacrifice, in this sense, does not mean giving to the poor more than a person can afford, but rather means giving up something of value to oneself in

Tuesday, September 24, 2019

Leadership and Ethics Essay Example | Topics and Well Written Essays - 2000 words

Leadership and Ethics - Essay Example The task and duty of managers, leaders and administrators is to apply moral and ethical principles to business world and meet social responsibility issues and take into environmental concerns. As a decision maker experiences the outcome of a moral choice, not just the external outcome but the internal one as well, the entire decision-making process can be affected. Self-esteem may increase or decrease, leading to modifications (or not) in the perceptual net, the analytic tools, the approach to synthesis, choice, and action planning. Such a learning process is clearly, if slowly, unfolding with the implementation of affirmative action programs in the United States. Racial and gender discrimination are perceived and analyzed differently by most of us today than they were twenty years ago (Crane and Matten 2004). In order to know what the business can do for the community, it must first thoroughly know and understand its own resource capability in the areas of money, manpower, equipment, space, and managerial and technical expertise. Once this is known, then it can be correlated with the various community needs to determine how helpful, if at all, the company can be to the c ommunity. It may be as simple as supplying a few employees for local volunteer work to assisting the community in an in-depth study program or building program in a particular area. It is just as important to know the community and its needs as it is to know the company's capabilities. Someone within the company must work with the community to become familiar with the community needs, or the company must establish some type of internal committee or board to study community problems (Sims, 2003). The committee or board should be composed of people from the company and various representatives of community organizations. Finally, once a program selection has been made it must be carefully monitored; this must involve both review and control. Proper monitoring will enhance the image of the company and improve the chance of program success. Project feedback and follow-up will ensure that the project is being executed within time and funds limitations (Beauchamp and Bowie 2003). Courage is necessary if one is to improve the world. Once you open the door on differences, you have crossed into new intellectual territory forever. There is no turning back to the simple pleasures of taxonomies and typologies about who human beings are. Competitor selection policies contain provisions by which the corporate strategist seeks to consolidate his control over the competitors in his colony (Crane and Matten 2004). He can consolidate control, according to Porter, by placating good competitors, turning bad competitors into good competitors, and attacking bad competitors who could not become good competitors. The corporate strategist who governs this colony is no fool when it comes to dealing with good competitors. According to Porter, the effective corporate strategist "must allow good competitors enough successes to lead them to perpetuate their strategies" (Beauchamp and Bowie 2003). This allowance is a central feature of the strategic convention by which the strategist and his good competitors get along. The upshot is that the difference between successful and unsuccessful competitor selection is the strategist's ability to placate and to punish his

Monday, September 23, 2019

Harmful Effects of Genetically Modified Food Assignment

Harmful Effects of Genetically Modified Food - Assignment Example This is done by making the crops or plants resistant to diseases and or increasing their tolerance to herbicides. The future genetic modification aims at modifying the plants and or animals’ nutrients and reducing their allergenic potential mainly through improving food production efficiency. With these modifications, it is apparent that the production of GM foods are not healthy for the environment and their consumption is not good for the human health. There are many reasons why the production and consumption of GM foods should be minimized. Different research studies have indicated that the production of GM foods has numerous environment effects and health hazard to the consumers. For instance, GM food has been associated with multiple toxins that have been detected specifically in the fetal and maternal blood. This danger was shown in 2010 studies on the effects of the GM foods (Wolfensohn & Lloyd 158). The research identified the presence of Bt proteins the Cry1Ab in the fetal and maternal blood. This protein is usually found in the GM food products. This experiment was based on a research to detect the presence of Bt’s Cry1AB proteins in plants. In connection to the research, the same proteins were found in the blood of pregnant women who had taken several of GM foods specifically corns (Freedman 186). Notably, human beings usually have no receptor for this protein; thus, it might have fatal effects to the body. The GM foods are generated from modification of crops’ DNA, there are possibilities that these modifications can be transferred to the consumers. These conclusions were drawn from a 2013 study that detected a whole new gene in the human plasma. However, this realization did bot means that these foods were integrated into the human body system, but rather floating between cells (Liang & Skinner 177).

Saturday, September 21, 2019

The Effect of the Internet on the Newspaper Industry Essay Example for Free

The Effect of the Internet on the Newspaper Industry Essay The Effect of the internet on The Newspaper Industry’s Revenue Introduction            The newspaper industry is of late facing financial crisis as a result of the rising competition facilitated by news outlet on the global network, that is, the internet. The internet has changes of how people choose to access information. In 2012 eight major American newspaper were declared bankrupt. Having roughly 1400 newspapers countrywide, approximately half of them will go out of business by the end of the next decade. In between 2002 and 2009, average print circulation went down by 14. 5 percent. Over 85 percent of the newspaper revenues are usually precipitated from their advertisement sales. However, among the newspapers with subsidiary websites, the get a mean less than 10 percent of these revenues from their own web based content (Kirchhoff, pp. 2-4). The prime challenge facing the newsprint media is their incapability to make a profitable transition to their web based platforms.            I will explore on the challenges that the newsprint media face as they struggle to make a profitable transition. I will offer possible strategies that the newspaper industry can utilize in a near future. It is of vital importance that the content should follow in line with what the medium demands in order to succeed in the current growing frontier of the distribution of news. The print media has been dragging by slowly embracing the new internet based technology and they are yet to flourish in stepping the line between ancient print content and interactive multi-media demanded by online readers. So as to stay at par in the future, the print media must adopt a more modern user interface and business model that will be viable in link with online advertising policy standards.            Generally, advertising revenues hold the vast majority of income for newspaper industry. Unfortunately, since print circulation have declined and quite a number of readers are moving onto the internet platform, the advert sales have not travelled the same path. In fact, in the 1st quarter of 2010 revenues declined by over 25 percent, while the Pew Institute gives estimations that half of this was as a result of financial crisis, it is very unlikely that they will heal. There are 2 types of advertisement by which the newspaper based industry earn income. One involve the corporate advertisers trying to market and sell their services and products, and the other is the ads placed in the classified area, car and junk sales, personals and help wanted. The issue with both of this advertisement types is that they have already evolved in the internet platform without a print media, and as many newspapers try to venture into online play, they are limited in capturing majorit y of these advertisers back, since they have already moved into more preferable efficient methods.            Corporate advertisement allow selling of services by advertisers to invest heavily on search engine based promotions, search as Google who offer ways for investors to advertise themselves. Instead of buying ancient banner, businesses can pay for their ads to emerge from search results each time related keywords are entered into the engine. Also if a potential customer types in men’s shoes, not only will a company’s ads will pop up in the search results, but also the ads will emerge in margins of other related sites that he or she will visit, provided the websites that have subscribed to Google advertisement sales platform. This platform is unique as it cannot be compared to any media including print media. Most advertising platforms are operated via software engines like Bing and Google. The predicaments that the newspaper industry face are on the news portal that this web platform sites run. They can post headlines from internet of major news organiz ation companies, followed by a small by-line, which are then associated with advertisement on web pages.            The news print media feels feel that this possesses a short hand for them in attracting potential sponsors. Portal administrators maintain that these links help bring thousands of readers to the news sites on daily basis. Nonetheless, the newspaper industry should understand that advertisement on the internet platform is not as static as the print media. Online ads are not only interactive, but also offer instantaneous results since one can locate an e-book of interest and purchase it right away by just clicking a link. In the web platform everything is temporary and the up upcoming trend in promotion of services and products is not a funny lie, but a reality. Newspapers should adapt trend and meld it into their interface and content, increasing hyperlink and ad-words, including move embedded streamed videos, and selling in return (Kirchhoff, pp. 8-12). The core reason why newspapers’ internet platforms are not viable is because most of the outlets taking me rits do not understand that they can maintain their information bur are required to review their form to translate to the age level of interactive message(Postman, p. 111).            Classifieds play a huge impact on the decreasing profits advertisings on the web pages of print media. Averagely, classified ads sum up to 50 percent of ad revenue in the outdated news print media (Kirchhoff, p. 8). Most of this ads have migrated online to sites built for this types of ads and almost all offer products free of charge. For instance, sites like monsterjobs.com for job offers, Zillow.com for real-estate, and popular of all craiglist.org, a global non-profit site that is broke down into thousands of localized boards, and include advertising for everything from dancing classes, to lost pets, to single ads, to auto sales, and to the help wanted. It is pretty impossible for the newspaper print media to gain back this market online so as to harness it to generate income. People worldwide are too trenched into new cost free medium of classified ads to get back into an antiquated payment for space system. Because this new revenues are all but lost the newspa per with an online presence will have to look for new ways to generate remarkable profits (Curran, 2010).            The web platform media has its original unique culture. A culture that is usually driven by the availability of infinite content that is free to access. The ability to access the internet is seen as a great equalizer, spreading across economic, social and geographical boundaries to connect with people globally like never before. The availability of web free content in websites result into paywalls or subscriptions being met with solid resistance, especially when that content can be accessed from different web pages with no cost. It becomes a hard concept to embrace in an outlet which is entirely based around subscription. While some organizations have been subjected to limited success with this methods, it is a link with a kind of hybrid-setup, which melds both web and print, for instance, the New York Times.            Set-ups on e-readers, smartphones, tablets and phablets, give a very promising concept. Persons who own such devices and read books and novels are used to purchasing in order to download print content. By building up a subscription system that models itself after this, the newspaper industry online has a chance. Of recent Newsweek completely switched all its production and is now exclusively on the internet, with both subscription and free based content. Majority of subscribers are now set up via their e-readers and buy magazines through brokers like Amazon, since their minds are set up to paying for downloads and less resistance to online news subscription.            Newspapers are now an example of traditional media outlets. Every document from the print out, to the fonts, to the arrangements and layouts evokes an old-fashionable visual image with the reader. However, this does not translate well to the web. While transitioning it is not enough to just cut and paste the whole content to a web platform page, the web developers, editors, and designer should adjust to the demands of potential consumers. The ancient method of advertising driven income should be discarded and new ways should be brainstormed in the industry. The only way the news print media can survive in this internet age will be to innovate within the internet culture and guide them to the new trend of stumbling along behind it. References Curran, J. (2010). The future of journalism. Journalism Studies, 11(4), 464-476. Retrieved Nov. 14th, 2014, from the Communication and Mass Media Complete database. Kirchhoff, S. (2010). The US newspaper industry in transition. Journal of Current Issues in Media and Telecommunications, 2(1), 27-51. Retrieved 14th Nov, 2014, from the Communication and Mass Media Complete database. Postman, N. (1985). Amusing ourselves to death: public discourse in the age of show business. New York: Viking. Source document

Friday, September 20, 2019

Emotional Labour In Call Centres Arlie Hochschild

Emotional Labour In Call Centres Arlie Hochschild The shift away from manufacturing industries in Britain towards service sector industries within the late 20th century, has led to a considerable growth within employment in the service sector (Hough, 2004), with many employees now involved in front-line service interactions with clientele or customers. Call Centres in particular has experienced a growth up to 400,000 employees; more than coal, steal and car manufacturing industry put together (Toynbee,2003). As a result of their rapid growth, it has provided a fascinating field of study for academic research into the human component of the working environment, with the process of work and its associated control and employment relations at the centre focus of most debates (FernieMetcalf, 1997). Given that Call Centre employees are working in an environment where tasks are often decidedly scripted and performance is closely controlled and monitored, academics have pointed to the similarities of this work to Tayloristic style productio n lines (TaylorBain,1998). However due to the labour and product of call centre work being relatively intangible, unlike the distinct process of product and service delivery in factory work, the emphasis within Call centres is almost exclusively on the quality of communication. In conjunction to the physical demands, cognitive requirements also need to be considered, whether an operative is dealing with a complaint, or a customer service call, they all demand emotion from staff. The increasing demand for client-centred services in a highly competitive business environment, has recognising that service workers are able to carry out emotional work which can be used as a vital part of the capitalists labour process (Hoschild, 1979,1983),to produce customer satisfaction. Therefore it is in an organisations interest to comprehend the impact of emotional labour on staff, in order to enhance the effectiveness of service and well-being of workers, ultimately decreasing costs such as stress, burnout, turnover and absenteeism (LewigDollard, 2003). Thus this writing will outline the concept of emotional labour and discuss generally the costs and benefits for front-line service employees within Call Centres and for the organisation itself, before looking at the ways call centre can help support employees. Emotional labour was a term constructed by Arlie Hochschild (1983) in her revolutionary study named The Managed Heart. The term describes the control of a persons behaviour to display appropriate emotions, within a situation (chu,2002), suggesting that certain emotions felt or not felt by an individual are suppressed or expressed in order to conform to social norms. Despite Hochschilds widely accepted definition, some researchers have defined and conceptualised emotional labour in different ways. However, the underlying assumption within organisational settings, is that emotional labour is to regulate both feelings and expressions in accordance with occupational or organisational display rules to achieve organisational goals (Schaubroeck Jones, 2000).For example, there is little doubt that emotional work in a Call Centre for staff can be demanding, boring, exhausting, tedious and  stressful (Carrim et al,2006).   Yet to clearly display these feelings to management or c ustomers would be in appropriate. As call centre staff are expected to appear cheerful and welcoming. Therefore from these rules, which can be learnt from our everyday interactions, through education, socialisation and fine -tuned by individual experiences and socially regulated settings, we learn when and where to look sad or glad, fearsome or fearful (PayneCooper, 2001) Many organisations have display rules concerning the emotions that employees should demonstrate in encounters with customers, clients, or members of the public (Hochschild, 1983). These display rules stipulate the content and range of emotions to be displayed, along with the frequency, intensity and duration that such emotions should be displayed (MorrisFeldman, 1996). These display rules may be explicit in organisation training materials, or they may be implicit in organisational norms (SuttonRafaeli, 1998). For example, Call Centre operatives engage in work interactively with customers on either inbound or outbound calls on actions such as sales and telemarketing, product or service information, and customer queries and complaints. These employees perform an important role in the management of customer relationships. As a consequence, service sector organizations have sought to specify the way in which employees present themselves to their customers. This has led to particularly in vasive forms of workplace control as operatives are now generally monitored for service quality as well as productivity. In most call centres there are constant efforts to increase the number of calls taken per employee and reduce both customer call time and wrap-up time (TaylorBain, 1999). Yet rules are also enforced to be cheerful happy, sociable, inoffensive and polite, despite the customers behaviour. As the manner in which operatives display their feelings towards customers has a critical effect on the quality of service transactions (AshforthHumphrey, 1993). Undeniably, the quality of the interaction is often the service provided (Leidner, 1996). The behaviour of the employee is therefore central to the success of the service transaction. These contradictory but asymmetrical pressures both create role conà ¯Ã‚ ¬Ã¢â‚¬Å¡ict for employees yet provide a high quality service (KnightsMcCabe, 1998).To control these conflicting pressures management  invents ever more imaginati ve ways to extract the maximum, and most sincere, performances from emotional workers  smiling  and meaning  it  being the  aim (PayneCooper, 2001). From a similar observation Hochschild (1983) noted how emotional dissonance can occur when an employees true feelings are different from their expressed emotions. Moving further to suggest how individuals deal with emotional dissonance by either surface acting or deep acting. Surface acting being the effort to achieve only the expression of emotion, such as one call centre agent admitted, I make the right noises saying sorryà ¢Ã¢â€š ¬Ã‚ ¦I dont really care (). While deep acting is a conscious attempt to produce and communicate the required emotions, and to manage the situation appropriately, by working to truly relate, believe and live the customers anxiety. Continually, academics such as, Ashforth and Humphrey (1993) have noted that when employees deep act, there may not be any emotional dissonance, but there is still exertion involved in achieving the appropriate emotions to follow display rules. Despite, huge efforts to sustain expected behaviours of calm, courteous and supportive behaviour, regardless of how operatives are really feeling, or being treated by a customer, either through surface or deep acting there may come a point of illness, exhaustion and burnout, through continual emotional labour (Hochschild,1983). Suggestively, more so when an operative is continually surface acting. This is supported by Schaubroeck and Jones (2000) in an examination of adverse employee health outcomes, found that pressures to express positive emotion within a persons job was positively related to physical symptoms. With over 20% of a Call Centre interactions, containing anger and verbal abuse from a customer (Grandey,DickterSin,2004).Which is often maintained throughout the duration of the complaint, despite an operatives efforts to placate the consumer (SchererCeschi,1997). Undeniably facing hostile behaviour and abuse could lead to physical indications of unhappiness emerging as work place stress such as hypertension, heart disease, even exacerbate cancer (Mann,2004) due to suppression of an operatives true feelings, which may cause a burnout. Which eventually may lead to an extended struggle to care and illustrate feelings ` (Mann,2004). One explanation is that employees may find it more difficult to sustain higher levels of expressed positive emotion while surface acting, that this creates tension within the individual. Form this employee may then break character by allowing their true feelings to leak into the telephone conversation (TotterdellHolman,2003). The high control system employed in a Call Centres i.e. scripted working of responses and the wide knowledge and expectation from customers suggests that if this does occur customers recognise this and feel the power to reinforce managements control efforts reprimanding workersà ¢Ã¢â€š ¬Ã‚ ¦.complaining to employees superiors when service [does] not meet their expectations (Leidner,1996,p.40) as customers are now able to distinguish the difference between genuine quality service and feigned quality service (Taylor,1998, p. 87). This in its-self leads to higher stressors within the job. In discussing her similar findings, Grandey (2003) suggested that emotional dissonance exhausts operatives resources, leaving them with too little resources to keep from breaking character. This depletion of resources may also cause the individual to adopt a strategy of withdrawal behaviours in order to cope with work demands to conserve resources: indeed, emotional exhaustion has been found to be associated with higher rates of employee absence (Deery et al,2002), as control pressure from several angles becomes too much to control. The correlation continues when looking at cognitive health cost, related to sustained emotional labour, Strazdins (2002) focuses on the cognitive processes involved, suggesting than an employee may find that their own mood becomes changed to mimic the anothers negative mood, around them in the team set up of a call centre floor. This process is known as emotional contagion (Pugh,2001). The employees cognitive processing may become negatively primed, stimulating recall of distressing events, or the employee may selectively process negative information relayed to them on the telephone, which in turn comes to affect decision-making. Negative emotions can then carry over and contaminate subsequent interactions with clients, fellow workmates or employees. Recent organizational research shows that employees working in team formats such as call centre staff do, are likely to share opinions, attitudes, thoughts and moods as well as behavioral patterns and general outlooks (Salanova,LlorensSc haufeli,2011). Moreover, group level job characteristics have shown to affect individual burnout levels. This means that shared group feelings of burnout can be described either in terms of comparable reactions to the same working conditions (VanYperenSnjiders,2000) or as the result of a process of emotional contagion (BakkerSchaufeli, 2000). In this perspective shared burnout within a team can be interpreted as a form of collective mood. Employees evaluate themselves through comparison with similar others. Observing similar others to succeed or to fail is likely to influence another emotional contagion which may have negative as well as positive influences on self-efficacy (Gist,1987). To positively control this successfully as a call centre manager would be hugely beneficial to all parties however for employees to perceive yet more control may simply have a negative effect. Since Hochschilds (1983) claims that emotional labour can lead to a sense of inauthenticity, loss of feelings, diminished self-esteem, stress and burnout, other authors have supported this suggesting that emotional labour is associated with higher work stress and psychological distress (Pugliesi,1999). Controversially, Wharton (1993) agreed that factors such as interactions with customers, self-perceptions of inadequate skills can and does adversely affect employees, however she also suggested that these werent the only work factors contributing to the incidence of emotional exhaustion, which may not always be linked to emotional labour, including job autonomy, tenure, and working hours, high workloads, lack of variety of work tasks and low promotional opportunities; importantly, the support and help of team leaders was associated with lower emotional exhaustion (Deery Iverson,Walsh,2002). Amy Whartons (1993) examination of front-line service workers found that, emotional labour may actually enhance the employees self-efficacy, make interactions more predictable, help avoid embarrassing disruptive interpersonal situations, and allow authentic self-expression where there is some latitude for occasional deviations from the display rules (AshforthHumphrey,1993). Morris and Feldman (1996) agreed that emotional labour is not consistently damaging or equally damaging to all employees, asserting it is emotional dissonance, not simply emotional labour, that is associated negatively with job satisfaction. Furthermore, Lewig and Dollard (2003) found that emotional dissonance is positively correlated with emotional exhaustion. Emotional exhaustion, feeling emotionally drained and depleted from work, is the core component of the employee stress syndrome of burnout (CordesDougherty,1993) which has a range of consequences for employees health, performance, motivation, absenteeism and turnover (SchaufeliEnzmann,1998). Therefore the identified associations between emotional labour, emotional exhaustion and burnout are of critical importance for organisations, although admittedly they are hugely interlinked, one does not necessarily cause the other. If emotional labour carries such a high risk for call centre operatives working for the organisation, why do nearly all call centres and other service organisations insist on enforcing such a tool? The reasoning for this is, the manner in which employees convey their feelings over the telephone can have a critical effect on the quality of service transactions (AshforthHumphrey,1993). In a practical examination of these propositions, a study of Taiwanese employees found that when a psychological climate for service friendliness was higher, employees displayed more positive emotions toward customers that were associated with an increased customer willingness to return with follow up custom and pass positive comments to friends. Other articles published on the topic propose that appropriately-displayed employee emotions would result in three positive consequences for organisations: immediate gains (customers would immediately co-operate), encore gains (customers would go back), and cont agion gains (customers would pass positive comments to friends) (RafaeliSutton,1987). Further, Ashforth and Humphrey (1993) proposed that compliance with display rules facilitates task performance. However doubt surrounding great customer employee action directly relating to purchase decisions has been raised (Tsai,2001). As a customer simply may not be interested in the service they have been telephoned for; a current example being PPI claim back marketing call, many of thousands of people receive these calls who despite polite conversational call centre operatives, organisations may not experience immediate gains from most customers. Therefore it can be said that although emotional labour can be damaging for both parties involved it can also be beneficial. Examining some techniques to facilitate emotional labour managers should be mindful of the costs involved in performance as well as emotional contagion, with this Egg credit cards created provision of time-out and a quiet staff-only space for staff to recover from stressful or distressing customer interactions, surrounding their call centre floor. Within this change came new job design, roles that incorporated emotional labour yet staff had some variety, autonomy, prospects of promotion, and reasonable working hours and workloads, with a culture of celebration, and support from all office members to help cope in all areas of each others working life. Increased by the community spaces purposely built and designed within the building (Citex,2001). The engineered culture egg brought in to the call centre supported staff. Further suggestions to help reduce the effe cts of negatively perceived emotional labour, is through training in emotional intelligence as it enhances skills of self-awareness and self-management and in particular, can be said to enhance the performance of deep acting, eliminating performance leak. Furthermore, focus is begging to be placed on the recruitment of staff members, upon their competency of their personality, with some call centres looking upon mount et als big 5 theory to gain the correct personalities for the job, enforcing tests and application techniques usually reserved for higher positioned jobs (CallaghanThompson,2002) as HR manager managers attitudes are now aimed to select staff with the required attitudinal and behavioural characteristics, induct them into a quality culture . . . selection often focuses on attitudes to flexibility and customer service rather than skill or qualià ¯cation levels (RedmanMathews,1998,p. 60). One manager went on to state some people are maybe not as fast round a keyboard, so they may struggle in achieving peer group average handling time for calls. But we can do something about that, we can use team coaches or leaders or training teams when available to develop that individual in those areas. Its very difà ¯cult to change somebodys attitude. With a combination of all can achieve or at least minimise the decrease of emotional labour for all. You can tell by talking to someone during interview whether they smile, whether their eyes smile. If you smile during your interview and you are enthusiastic, youll be okay (CallaghanThomphson, 2002 p.240) Over all Fineman (1993, p. 1) argued that the management and mobilization of emotions are pivotal in the way organizational order is achieved and undone. However, the organizational culture in Western society is heavily influenced by the rational traditions of theorists such as Weber, Taylor, and Fayol (Sashkin,1981) and therefore strives for the cognitive dehumanization of organizations. As a result, much of the research on organizational phenomena has focused on the rational side of functions, issues, and components of organizational life. This results in the removal of the emotional elements of organizational life from our understanding of organizational phenomena (Fineman, 1993).In the last few decades, however, scholars have attempted to study the emotionality inherent in organizational life (for example, Hochschild,1979; Fineman, 1993; Ashforth and Humphrey, 1995). From this is a growing body of research indicates that the performance of emotional labour may entail serious nega tive outcomes for employees, including stress, distress, decreased job satisfaction, burnout, and withdrawal behaviours such as absenteeism and turnover. It is in the organisations interest to understand and mitigate these negative outcomes, as the effective performance of emotional labour is generally beneficial for organisations. The manager of front-line service employees can draw on recent research findings to identify a number of practical techniques to facilitate the performance of emotional labour.

Thursday, September 19, 2019

Charlotte Brontes Jane Eyre :: essays research papers

Charlotte Bronte makes use of nature imagery throughout "Jane Eyre," and comments on both the human relationship with the outdoors and human nature. The Oxford Reference Dictionary defines "nature" as "1. the phenomena of the physical world as a whole . . . 2. a thing's essential qualities; a person's or animal's innate character . . . 4. vital force, functions, or needs." We will see how "Jane Eyre" comments on all of these. Several natural themes run through the novel, one of which is the image of a stormy sea. After Jane saves Rochester's life, she gives us the following metaphor of their relationship: "Till morning dawned I was tossed on a buoyant but unquiet sea . . . I thought sometimes I saw beyond its wild waters a shore . . . now and then a freshening gale, wakened by hope, bore my spirit triumphantly towards the bourne: but . . . a counteracting breeze blew off land, and continually drove me back." The gale is all the forces that prevent Jane's union with Rochester. Later, Bront†°, whether it be intentional or not, conjures up the image of a buoyant sea when Rochester says of Jane: "Your habitual expression in those days, Jane, was . . . not buoyant." In fact, it is this buoyancy of Jane's relationship with Rochester that keeps Jane afloat at her time of crisis in the heath: "Why do I struggle to retain a valueless life? Because I know, or believe, Mr. Rochester is living." Another recurrent image is Bront†°'s treatment of Birds. We first witness Jane's fascination when she reads Bewick's History of British Birds as a child. She reads of "death-white realms" and "'the solitary rocks and promontories'" of sea-fowl. We quickly see how Jane identifies with the bird. For her it is a form of escape, the idea of flying above the toils of every day life. Several times the narrator talks of feeding birds crumbs. Perhaps Bront†° is telling us that this idea of escape is no more than a fantasy -- one cannot escape when one must return for basic sustenance. The link between Jane and birds is strengthened by the way Bront†° adumbrates poor nutrition at Lowood through a bird who is described as "a little hungry robin." Bront†° brings the buoyant sea theme and the bird theme together in the passage describing the first painting of Jane's that Rochester examines. This painting depicts a turbulent sea with a sunken ship, and on the mast perches a cormorant with a gold bracelet in its mouth, apparently taken from a drowning body.

Wednesday, September 18, 2019

The Arrogant Emerson and Self-Reliance Essay -- Self Reliance Essays

The Arrogant Emerson and Self-Reliance "To believe your own thought, to believe that which is true for you in your private heart is true for all men-that is genius" (Self-Reliance and Other Essays, 19). This statement from the writings of Ralph Waldo Emerson provides a summary of the ideas that transcendentalism centered around. Emerson believed that man is innately good, and that if he were left to his own devices without the structures of society and laws boxing him in, he would create a utopian society very different from the one Emerson lived in. Emerson's ideas make sense in many situations where the influence of society drowns out the voices of individuals, such as African Americans before the Civil Rights movement, or intimidates others so that they never speak, as happens to many witnesses afraid for their own safety. However, I believe that he takes the application of self-reliance too far. In "Self-Reliance," Emerson applies his ideas to religion, stating that men should find their own creed, not conform to anot her one that has been made for them. "We must go alone," he says, not seeking the help or influence of others, but formulating our own ideas (Self-Reliance and Other Essays, 30). At this point I disagree with Emerson. I believe that it is arrogant and self-righteous to try and form your own creed and own ideas while ignoring the influence of others. Although self-reliance may have a place in our lives, it does not encompass every aspect of them. In religion, conforming to a creed and listening to what others have to say has helped me to open my mind, not close it as Emerson suggests. Emerson believed that to seek help and suggestions in your spiritual life was to pollute it. In "Self-Reliance," he writ... ...listening to a preacher is to shut out new ideas that could be important. Assuming that one knows enough and that he needs no teachings in the ways of God is a self-admiring egotistical attitude. Every man can always learn more about his spiritual life. Emerson's ideas on self-reliance have many applications in life. However, religion is not one of these applications. In religion, it is healthy for man to conform to a certain creed because it leads him to questions and ideas that he may never have asked. It does not close people as Emerson says, but directs them to look deeper into themselves. Man is not innately good as Emerson suggests. Since the Fall when Adam and Eve ate the Forbidden Fruit, man has had a sinful nature. Therefore people need guidance, not just their own ideas to lead them. Men should heed the advice of others, not only listen to themselves.

The Function of Symbolism in Gabriel Garcia Marquezs A Very Old Man wi

The Function of Symbolism in Gabriel Garcia Marquez's 'A Very Old Man with Enormous Wings' In Gabriel Garcia Marquez's "A Very Old Man with Enormous Wings" an angel symbolizes the unfamiliar. The angel is not just a celestial body, but a foreign body-someone who stands out as being different from the rest of society. Consequently, the angel draws attention to civilized society's reaction, ergo the community's reaction within the story when it confronts him. Using the angel as a symbol, Marquez shows how ignorance reveals the vulnerability of human nature often leading to uncivilized behaviour. At the very outset, civilized society is shown to be unenlightened and uncharitable towards the unfamiliar. Instead of offering a helping hand, Pelayo, a representative of the civilized society, runs away in terror from the angel who "is an old man, a very old man, lying face down in the mud" (487) and totally helpless. The angel is falsely accused of being a "fugitive survivor of a celestial conspiracy" (488). Later, when the chicken coop collapses, the angel is not welcome in the house. The people fear what they do not understand and belittle the angel instead of attempting to understand him to gain insight and enlightenment, and when he has a temperature, or can barely see and eat, they show him no charity. Instead, Elisenda shouts out that "it is awful living in that hell full of angels"(491) when in reality it is awful for the angel living in the hell of uncivilized society. Furthermore, civilized society demonstrates suspicion, rudeness and prejudice when confronting the unknown. For instance, Pelayo and his wife immediately prejudge the angel because of his decrepit outward appearance. Indeed, they finally accept the ang... ... little world, and is so narrow-minded, that it is impossible to accept that something different from itself could possibly rank higher in the overall scheme of things. The angel does nothing to incur civilized society's disrespect, anger, and abuse. Instead of acting in a civilized manner, society is suspicious, ignorant, savage and cruel in its treatment to someone who is different from all the rest. Instead of taking a civilized approach of intellectual refinement and enlightenment, society acts unsophisticated, primitive and crude. By bringing these actions to light, Marquez skillfully enlightens the reader to conclude that humanity is indeed vulnerable and not all that "civilized" after all. Bibliography: Garcia M. Gabriel. "A Very Old Man with Enormous Wings". 2004. 13 Nov. 2006 http://www.geocities.com/cyber_explorer99/garciamarquezoldman.html

Tuesday, September 17, 2019

Computers in the Lives of People Essay

In modern times, technology has greatly affected how people live. The advancement of technology has brought great improvement to all sectors like business, medicine, entertainment and a lot more. It is undeniable that it has increased productivity and efficiency in how people work. One of the vital products of technology is the computer. It is very evident how computers changed the way of life. Work becomes easier with the help of the computers. Data and information can be stored easily. Large numbers can be calculated and can be accounted immediately. Instant communication is possible through electronic mails. Research is easier and faster with the help of the computer. There is also an easy access for all business transactions. Computers play a significant role in the school system as well. They help students to learn more efficiently and help them do their work. Computers offer the Internet which help students research information for projects they may have. School computers also offer programs which can help anyone learn. Computers have proven extremely beneficial to students with certain speech, audio, and motor limitations. Students with special needs can use alternative input and output devices to interact with computers and do things that they normally could not accomplish independently. Further, computers also make writing and doing homework easier to complete. With spell check and other spelling tools, it makes it easier and faster to complete work. This is because you are not spending all your time going through your homework looking for spelling mistakes, because the computer automatically does it for you, making your life easier. These are just few of the reasons why computers are very important to us. On the other hand using computers has several disadvantages. The screens destroy eyes even with a low radiation screen. Many people complain for that issue, because then they have to pay for oculists and wear glasses. And students also skip studying and got a low grade. The research project aims to know the advantages and disadvantages of computers in Health and Studies.

Monday, September 16, 2019

Pinay Ako

Pinay Ako â€Å"MANILA, Philippines- The inability of the Philippine economy to produce high-paying  jobs especially for women has pushed Filipinos to marry foreigners as a way to provide for their families, the study Country Gender Assessment by regional lender Asian Development Bank said. † 1 The research that was conducted last 2009 showed an estimate of 300,000 Filipinos of whom 92% are women, are married to foreigners mainly from United States, Japan, Canada, the United Kingdom and South Korea.Pinay ako (translated as I am a Filipina) and I dislike the fact that we are well-known to the world to be gold-diggers –yes, that is how they call us. I never planned nor wanted to be one of them. I remember going to a church that does not support the trending 18-year-old-pinay-marrying-80-year-old-kano2. Unexpectedly, I met Jaimee, 20. My parents and relatives were against us. It is because aside from being too young, Jaimee is a foreigner from Kansas, USA.We have been th rough a lot of troubles and we have prayed and cried so many times to fight for the love. I guess it is true that things that are meant to be will always be. The more they pulled us away from each other, the more we got closer. He became my husband after a year. I am going to be different among typical Filipinas. I have always been ambitious and I think I will always be. Jaimee told me that this is one of the traits that he liked the most in me. If truth to be told, before I met him I never wished for marriage.I wanted to be independent and free. When I was still at university my primary goal was a booming career. I am more of a career woman. I love business. I love office. I actually worked in our family’s small factory and did college at the same time. When I married Jaimee I got new goals in life. First is my promise to be the best wife to him and the best mother to our future children. Second is to make a difference. I am going to be different among typical Filipinas. I a m going to take a stand and become a model and inspiration.

Sunday, September 15, 2019

Descriptive Statistics

Descriptive Statistics Question 1: The Dow Jones Travel Index reported what business travelers pay for hotel rooms per night in major U. S. cities (The Wall Street Journal, January 16,2004). The average hotel room rates for 20 cities are as follows Atlanta | $163| Minneapolis| $125| Boston | 177| New Orleans| 169| Chicago| 166| New York| 245| Cleveland| 126| Orlando| 146| Dallas| 123| Phoenix| 139| Denver| 120| Pittsburgh| 134| Detroit| 144| San Francisco| 167| Houston| 173| Seattle| 162| Los Angeles| 160| St. Louis| 145| Miami| 192| Washington D. C. | 207| a.What is the mean hotel room rate? b. What is the median hotel room rate? c. What is the mode? d. What is the first quartile? e. What is the third quartile? Question 2: The National Association of Collage and Employers compiled information about annual starting salaries for college graduates by major. The mean starting salary for business administration graduates was $39,850 (CNNM Money. com, February 15, 2006). Samples with annu al starting data for marketing majors and accounting majors follow (data are in thousands): Marketing Majors| 34. 2| 45| 39. 5| 28. | 37. 7| 35. 8| 30. 6| 35. 2| 34. 2| 42. 4| Accounting Majors| 33. 5| 57. 1| 49. 7| 40. 2| 44. 2| 45. 2| 47. 8| 38| 53. 9| 41. 1| 41. 7| 40. 8| 55. 5| 43. 5| 49. 1| 49. 9| a. Compute the mean, median, and mode of the annual starting salary for both majors. b. Compute the first and third quartiles for both majors. c. Business administration students with accounting majors generally obtain the highest annual salary after graduation. What do the sample data indicate about the difference between the annual starting salaries for marketing and accounting majors?Question 3: The American Association of Individual Investors conducted an annual survey of discount brokers (AAII Journal, January 2003). The commissions charged by 24 discount brokers for two types of trades, a broker-assisted trade of 100 shares at $50 per share and an online trade of 500 shares at $ 50 per share. a. Compute the mean, median, and mode for the commission charged on a broker-assisted trade of 100 shares at $50 per share. b. Compute the mean, media, and mode for the commission charged on an online trade of 500 shares at $50 per share. c.Which costs more, a broker-assisted trade of 100 shares at $50 per share or an online trade of 500 shares at $50 per share? d. Is the cost of a transaction related to the amount of the transaction? TABLE: COMMISSIONS CHARGED BY DISCOUNT BROKERS Question 4: A sample of 10 NCAA college basketball game scores provided the following data (USA Today, January 26, 2004) Winning Team| Points| Losing Team | Points | Winning Margin| Arizona | 90| Oregon | 66| 24| Duke| 85| Georgetown| 66| 19| Florida State| 75| Wake Forest| 70| 5| Kansas| 78| Colorado| 57| 21|Kentucky| 71| Notre Dame| 63| 8| Louisville| 65| Tennessee| 62| 3| Oklahoma State| 72| Texas| 66| 6| Purdue| 76| Michigan State| 70| 6| Stanford | 77| Southern Cal| 67| 10| Wisconsin | 7 6| Illinois | 56| 20| a. Compute the mean and standard deviation for the points scored by the winning team. b. Assume that the points by the winning teams for all NCAA games follow a bell-shaped distribution. Using the mean and standard deviation found in part (a), estimate the percentage of all NCAA games in which the winning team scores 84 or more points. Estimate the percentage ofNCAA games in which the winning team scores more than 90 points. c. Compute the mean and standard deviation for the winning margin. Question 5: Consumer Review posts reviews and rating of a variety of products on the Internet. The following is a sample of 20 speaker systems and their ratings (www. audioreview. com). The ratings are on a scale of 1 to 5, with 5 being best. Speaker| Rating| Speaker| Rating | Infinity Kappa | 4. 00| ACI Sapphire III| 4. 67| Allison One| 4. 12| Bose 501 Series | 2. 14| Cambridge Ensemble II| 3. 82| DCM KX-212| 4. 09|Dynaudio Contour 1. 3| 4. 00| Eosone RSR1000| 4. 17| Hsu Rs ch. HRSW12V| 4. 56| Joseph Audio RM7si| 4. 88| Legacy Audio Focus| 4. 32| Martin Logan Aerius| 4. 26| Mission 73li| 4. 33| Omni Audio SA 12. 3| 2. 32| PSB 400i| 4. 50| Polk Audio RT12| 4. 50| Snell Acoustics DIV| 4. 64| Sunfire True Subwoofer| 4. 17| Thiel CS 1. 5| 4. 20| Yamaha NS-A636| 2. 17| a. Compute the mean and the median. b. Compute the first and third quartiles. c. Compute the standard deviation. d. The skewness of this data is – 1. 67. Comment on the shape of the distribution. Question 6:According to the 2003 Annual Consumer Spending Survey, the average monthly Bank of America Visa credit card charge was $1838 (U. S. Airways Attache Magazine, December 2003). A sample of monthly credit card charges provides the following data. 236| 1710| 1351| 825| 7450| 316| 4135| 1333| 1584| 387| 991| 3396| 170| 1428| 1688| a. Compute the mean and median. b. Compute the first and third quartiles. c. Compute the range and interquartile range. d. Compute the variance and standard dev iation. Question 7: Small business owners often look to payroll service companies to handle their employee payroll.Reasons are that small business owners face complicated tax regulations and penalties for employment tax errors are costly. According to the Internal Revenue Service, 26% of all small business employment tax returns contained errors that resulted in tax penalty to the owner (The Wall Street Journal, January 30, 2006). The tax penalty for a sample of 20 small business owners follows: 820| 270| 450| 1010| 890| 700| 1350| 350| 300| 1200| 390| 730| 2040| 230| 640| 350| 420| 270| 370| 620| a. What is the mean tax penalty for improperly filed employment tax returns? b.What is the standard deviation? c. Is the highest penalty, $2040, an outlier? d. What are some of the advantages of a small business owner hiring a payroll service company to handle employee payroll services, including the employment tax returns? Question 8: The National Association of Realtors reported the medi an home price in the United States and the increase in median home price over a five-year period (The Wall Street, Journal, January 16, 2006). Use the sample home prices shown here to answer the following questions. 995. 9| 48. 8| 175. 0| 263. 50| 298. 0| 218. 9| 209. | 628. 3| 111. 0| 212. 9| 92. 6| 2325. 0| 958. 0| 212. 5| a. What is the sample median home price? b. In January 2001, the National Association of Realtors reported a median home price of $139,300 in the United States. What was the percentage increase in the median home price over the five-year period? c. What are the first quartile and the third quartile for the sample data? d. Provide a five-number summary for the home prices. e. What is the mean home price for the sample? Why does the National Association of Realtors prefer to use the median home price in its reports?

Saturday, September 14, 2019

Mattel’s China Experience: A Crisis in Toyland Essay

In 2007, Mattel a California based toy company shockingly recalled 19 million toys that had been manufactured in China. Mattel was founded in 1944, and has produced iconic toys such as Barbie and Hot Wheels. The company had a long established trust with their consumers that had been forged from decades of reliability. However, when the company recalled 19 million toys due to health and safety violations, consumer confusion and outrage soared. The public wanted to know how such an established company’s safety regulations could fail, how Mattel was addressing the issue, and whether consumers could trust Mattel to produce reliable toys in the future. Mattel had been a long time leader in the toy industry. Mattel and its main competitor Hasbro held control of over a third of the toy market, even in an industry with over 900 manufactures. However, there had been shifting trends in the toy industry. New electronics and video games were becoming increasingly popular among older children. Since Mattel manufactured classic toys such as dolls, the shifting trend forced the company to focus on marketing towards young children under the age of 12. While this segment responds well to Mattel’s products, they also are the most at risk of endangering themselves. The younger the children, the more likely they are to put toys in their mouth. This behavior puts children at risk of choking or ingesting harmful chemicals. Even with new adversities in the toy industry, Mattel remained a global leader. As seen in Exhibit A, a SWOT analysis of the company, Mattel had many different strengths that kept it a favorite among consumers. Some of its most significant strengths included its reputable brand name among consumers and its successful marketing of toys through children’s entertainment. Even with changing toy preferences, Mattel was growing internationally. In Exhibit B you can see Mattel’s global sales. While Asia only made up a quarter of Mattel’s sales, they were forecasted to grow 25% annually. Sales in Asia could help combat Mattel’s plateauing market in the United States. The company seemed like it was in a strong position. As early as the 1970s Mattel was manufacturing products in China in order to  take advantage of lower costs and enable corporate resources to focus on establishing the brand. By 2007, nearly 65% of Mattel products were produced in China. Mattel used a combination of company-run plants and a network of contract manufacturers. Exhibit C displays a simplified example of Mattel’s supply chain after moving production to China. Global production obviously had major benefits for Mattel, the country factors of China gave it a comparative cost advantage over producing in the U.S., and outsourcing enabled Mattel to remain profitable in an increasingly competitive toy industry. However, outsourcing does have disadvantages, a global supply chain increases the challenges to regulate and enforce quality. While Mattel had been a leader in safety standard and regulation, even collaborating with the American Society for Testing and Materials (ASTM) as well as establishing Global Manufacturin g Principals (GMPs) the regulatory standards in place were not thorough enough. In 2007, quality issues surfaced within Mattel as various products were found to contain levels way beyond U.S. federal toy safety regulations. During the year, other issues surfaced with Mattel products surrounding the safety hazard of magnetic pieces used in their toys. By the end of 2007 Mattel recalled over 19 million toys. The recall of such large quantities of product left consumers shocked and demanding to know how Mattel could be so unreliable. The reason for the safety hazards in Mattel’s products was do to their lack of direct oversight of contract manufactures in China. Mattel wanted to cut manufacturing costs and decrease lead time, which resulted in increasing pressure by their contracted manufactures to find inexpensive materials quickly. Under the same cost-saving initiatives, Mattel was increasing the amount of goods at distribution centers making it more difficult to preform thorough quality checks. Had Mattel ensured their contracted manufactures were sourcing from proper suppliers, and preformed quality checks before products went to retailers, the recall most likely could have been avoided. Instead, Mattel set guidelines, and hoped on little more than good faith that they GMPs were followed. Hasbro, Mattel’s main competitor has a similar supply chain in place, but avoided the lead paint crisis due to their commitment to inspection. Hasbro set standards for lead paint that were higher than U.S. regulatory standards, and took proper measures to make sure their foreign contractors were also following the same standard. Hasbro  placed their own quality assurance inspectors on factory floors, and inspects each product again before it went to retailers. Hasbro’s extra commitment to quality helps the company deliver a safe and reliable product to customers. Due to the lack of quality management Mattel announced a voluntary recall of some products. While they did report the safety hazard, they reportedly took months to gather information and investigate the problem before publically announcing it. However, under regulatory rules, even potentially hazardous products are supposed to be reported within 24 hours. Mattel did explain to the customers that the lead paint was due to bad behavior by their contracted manufactures in China, easing many parents minds that Mattel would correct the issue. Then, Mattel actually apologized to regulatory officials in China, taking the blame for the quality management issue, especially since the dangerous magnetic toy component was Mattel’s design. This action left many customers wondering who was at fault and if they could trust Mattel again. While Mattel’s contracted manufactures should have been following the GMPs regulations set by the company, it is ultimately the responsibility of the company to ensure their employees are preforming to the proper standard. Parents just want to be sure that their young children will be safe playing with Mattel toys, even if the child puts the toy in its mouth. Establishing quality checks similar to Hasbro will enable Mattel to deliver a better regulated, and ultimately safer product to their customers. Exhibit D shows how where Mattel should place quality checks in their supply chain. Quality check one will ensure that the materials being sourced meet U.S. regulatory standards, even abroad. These types of checks could have helped Mattel avoid the lead paint recall. Quality check 2 ensures the overall standard of the product; this type of check could have helped the company avoid the flawed magnetic design recall. Having a global supply chain gives companies like Mattel many comparative advantages, such as lower production costs, but also comes with more responsibility to ensure product quality regulations. When Mattel failed to  take the proper precautions to thoroughly inspect their products they put young children at risk of exposure to hazardous materials. While this significantly damaged Mattel’s public reputation, the company can still take measures to improve its process. By implementing more quality inspections throughout their supply chain Mattel can avoid future scandals like the 2007 recalls, and gain back the trust of their customers. Exhibits: Exhibit A Mattel SWOT Analysis Exhibit B Exhibit C Mattel’s Supply Chain Exhibit D Mattel’s Improved Supply Chain Work Cited Vollmer, Sabine. â€Å"How to Become One of the World’s Most Ethical Companies.† How to Become One of the World’s Most Ethical Companies. CGMA Magazine, 27 Mar. 2014. Web. 03 Apr. 2014. â€Å"Toy Safety.† Safe Kids Worldwide RSS. Safe Kids Worldwide, n.d. Web. 03 Apr. 2014. Hill, Charles W. L. Global Business Today. Boston, MA: McGraw-Hill/Irwin, 2006. Print. Teagarden, Mary. â€Å"Mattel’s China Experience: A Crisis in Toyland.† Mattel’s China Experience: A Crisis in Toyland (2007): n. pag. Print.

Friday, September 13, 2019

Auntie Mame Essay Example | Topics and Well Written Essays - 1250 words

Auntie Mame - Essay Example Auntie Mame does not hide her lifestyle from Patrick, and she takes care of him with as much honesty and assurance, as she possibly can. Mame is appointed to raise Patrick by her brother as the legal guardian, but when Patrick arrives at her house, she is hosting a party for other people. She feels sorry about that, and she asks Norah, Patrick’s nanny, â€Å"But why didn’t you tell me you were coming today? I’d never have been giving this party† (10). After Auntie Mame laments on her mistake, she happily embraces and kisses him, giving him the reassurance that he is safe. Auntie Mame is also very proud to have Patrick around, as she goes around and introduces him to her guests. Her pride is apparent from her statement that â€Å"This is my brother’s son and now he’s going to be my little boy† (13). After Mame welcomes Patrick into her home, she apologizes for her mistake and promises him that they will talk more the following day. This relationship is an exemplary example of the importance of honesty, acceptance and assurance to a child. Mame does not want to hide anything from Patrick, and she readily admits that she has made a mistake for forgetting about his arrival and hosting a party. Her behavior also provides him with comfort and makes him feel cared for and safe. Auntie Mame and Patrick not only share a child-parent relationship, but also a youngster-mentor bond. For instance, Patrick looks up to her aunt to learn the difficult words that she uses in her conversations with other people. When Mame finds out that Patrick does not comprehend her words most of the time, she is happy to have the chance to teach him or engage in â€Å"molding a little new life† (19). She instructs Patrick to write all the words that he does not understand for later explanation. Patrick seems very excited about this learning process because he â€Å"immediately wrote down six new words which Auntie Mame said to scratch o ut and forget† (19). Patrick’s father stated in his will that he would like him to be sent to â€Å"conservative schools†, but Mame thinks that the schools are â€Å"dull†, â€Å"tiresome† and â€Å"tedious†, and she wants him to go to her friend’s new school since it is â€Å" Coeducational and completely revolutionary and all classes are held in the nude under ultraviolet rays† (20). Many parents or adult guardians give their children a strict education and make it an obligatory and tiresome process, but Mame tries to make education a fun and engaging process. This not only promotes Patrick’s willingness to learn new information, but it also increases his curiosity in learning about life’s experiences. Even though Mame faces many difficulties especially in regard to her financial problems, she does not give up taking care of Patrick. For instance, during the Great Depression, Mame’s investments fail, and s he can only have â€Å"two hundred dollars a month†, so she has to go to work in order to â€Å"keep Patrick in that wretched St. Boniface school† (40). Mame finds and engages in many jobs during this period, but none of them lasts long. For example, Mame becomes a copywriter at Vanity Fair and is fired due to inaccurate writing; she also works as a reader, but she loses the manuscript and gets fired. Mame keeps working and finding jobs to sustain her family until she meets and falls in love with Beau Burnside, who is a

Thursday, September 12, 2019

Genetics Problems Coursework Example | Topics and Well Written Essays - 1000 words

Genetics Problems - Coursework Example The gene for fur color distribution is however co-dominant. This gene, S, has two alleles, S1 and S2; S1S1 animals have stripes only; S2S2 animals have spots only; and S1S2 animals have both stripes and spots. The S gene cannot be expressed in white rabbits. 4. A woman XBXb, IA_ whose father was color blind (X-linked, recessive) and who has type A blood has accused a man who is himself color blind XbY, IB_ of fathering her child. The accused man has type B blood. For each of the following cases, indicate whether or not the man might be the father. Explain your answer by including the genotype of the child and demonstrating how that genotype could be produced. 5. In Siberian Huskies base fur color is represented by black & white fur BB, tan/yellow & white fur Bb, and white only fur bb. Siberians all posses two style of fur wire hair (W_) and smooth (ww). What would the genotype and phenotype frequencies be for a true breading white smooth husky with a black/white fur with heterozygous

Wednesday, September 11, 2019

Taxation System in the New York Assignment Example | Topics and Well Written Essays - 750 words

Taxation System in the New York - Assignment Example Since his daughter furnished the apartment using his property, he would have to pay all the property taxes for the furniture. In 2009, the taxpayer also visited his regular doctor and traveled by taxi to and from JFK airport. The hotel expenses would also add to the amount of money he would have had to pay as taxation. In 2010, the taxpayer was in New York for an additional 47 days but returned home in September that year. For the time up to September, his salary would be subject to taxation in New York as a person working abroad. When he came back home, he would go back to being taxed as a local resident since he was no longer working abroad. He would also continue being on his daughter’s apartment lease as the guarantor and therefore pay all the subsequent taxes related to the lease. The taxpayer’s taxable income would be $150,000 from the sale of stock of a California corporation which only held New York real property + $4,000 in NY State lottery winnings + $50,000 distribution from his pension plan + $1000 interest income from his savings account from ING + $100,000 in gains from the sale of a painting located in Connecticut but sold while temporarily at a museum located in New York. The cost of the painting was $20,000. To make a total of $305,000 The amount of the taxpayer’s income that would be subject to New York taxation would be around 100/365 x 100,000. The time he spent working in the company’s out-of-state field offices would not be liable to taxation in New York. The allocation formula would be simply dividing the number of days spent in New York with a total number of days in a year and multiply with his total wages from the company for a year. There are around 155 days that the taxpayer cannot account for in terms of where he was working. Since there is no way of determining this, there would be no taxes calculated for these days.  

Tuesday, September 10, 2019

United Kingdom fashion retailers' strategies of internet branding Dissertation

United Kingdom fashion retailers' strategies of internet branding - Dissertation Example Internet technology is progressing and it has empowered customers to shop from online fashion retailers. In this setup customers can undertake a shopping tour whenever they like to. One of the advantages of this kind of fashion retailing is that customers have the luxury to express their needs and wants more accurately. These online retail stores are equipped with the capabilities which enable online shoppers to make the retailers understand what they are looking for. According to Tzokas and Saren (2004) businesses are able to have closer relationships with their customers through their website and online business. Dayal, Landesberg, and Zeisser (2001) said that strong relationship with the customers is important in the success of online business. Moreover Cuthbertson and Bridson (2006) have said that effective marketing campaigns, loyalty programs, and other marketing strategies can be helpful in increasing customer satisfaction level even in the online businesses. Dayal, Landesberg , and Zeisser (2001) have suggested that businesses need to create familiarity, reassurance and intimacy if they want to be successful as an online business. They also said that these factors influence the customer satisfaction level. Therefore, advancement in technology and adaptation of technology by the firms in the fashion industry has been one of the differentiating features of online retail stores as compared to traditional retail stores (Fashion United). Since the fashion industry of UK comprises of diverse customer segments, therefore it is imperative that fashion retailers and manufacturers employ different marketing and branding strategies to reach out to these diverse customer segments.... United Kingdom fashion retailers' strategies of internet branding Introduction The United Kingdom’s fashion industry is one of its most vibrant sectors of its economy. Characteristics of consumers of this industry make it a customer and brand driven market-place. In order for brands to compete successfully in this industry they need to be market driven, meaning that they need to design their unique selling proposition according to the needs and aspirations of the customer segments they want to target (Wol?nbarger, and Gilly, 2001) Diversity of customer preferences presents attractive opportunities to manufacturers and retailers of this industry. Consumer behaviour and preferences have been changing with the passage of time, and today consumers can shop from anywhere. The marketing and branding strategies adapted by the online fashion retailer play an important role in increasing the sales of the product. Moreover, appropriate online branding strategy reduces the risk of the failure of the product (Laroche, Habibi, Richard, and Sankaranarayanan, 2012). Moreover, it allows organisations to reduce their marketing costs and thus they are able to reach their customers easily and in a cost effective manner. Therefore, the significance of the online branding strategies cannot be ignored in the online fashion retail industry. The research study and its findings will be useful for different analysts, economists, researchers and fashion industry participants. The most important aspect of this research is that it analyzes the strategies that are needed by online retailers to succeed.

Monday, September 9, 2019

Semiotic Analysis Case Study Example | Topics and Well Written Essays - 1250 words

Semiotic Analysis - Case Study Example He interpreted the sign to be a physical object with meaning, consisting of the 'signifier' and the 'signified'. The 'signifier' according to him, was the material vehicle for the sign and the 'signified' was the mental concept it represented which was a common factor between every member of the same culture, sharing the same language. (Fiske 1990:43) While on the other hand, paradigmatic analysis deals with the examination of paradigms embedded in the text. Commutation tests are often used in paradigmatic analysis. Commutation test involve the analysis by substituting words of the same class or type to regulate the shifts in connotation. They help in analyzing an advertisement from different perspectives through signs. They take into consideration different aspects of the 'signifier' and 'signified'. To interpret the message of the advertisement in the context of different themes, genres or mediums, a paradigmatic approach should be used. (T. Vestergaard, and K. Schroder, 1985) Connotative meanings are those that are not purposeful representations of the object, but, new usages that have been produced by the language group. Connotative meaning examines the associations, the feels and overtones of a concept, and rather does not see it explicitly. Taking a close look at the definition given Saussure (1857-1913), a sign consists of two parts: Being a signifier entails, it will have a structure that a person can witness through his senses of touch, smell, sight and hearing, and Being the signified implies, it will symbolize an idea or mental build of a thing instead of the object itself Whereas on the other hand, according to Chandler, Daniel. (2001/2007), a denotation is the literal or surface meaning preset to a signifier. Meanings that are connotative are developed by the masses and do not show the inherent qualities of the thing or concept in actuality signified as the meaning. The accumulation of such meanings introduces complexity into the system of coding. If a signifier has only one denotational meaning, the use of the sign will always be unambiguously decoded by the audience. But connotative meanings are those that are dependent on the context, i.e. the addressee must learn how to make both the meanings correspond; the meaning intended by the sender and the multiple probable meanings in memory. While the syntagmatic analysis, analyzes the textual aspect which compares a shot particularly in photography with other preceding and succeeding shots. On the other hand, paradigmatic analysis compares shots, but not against other alternative kinds of shots, as far as photography is concerned (C. Bazalgette, 1991). The theories of semiotics are thus regarded as a unifying matrix which underlie most of the so-called humanities, as well as many of the social and behavioral sciences. Thus it informs and impinges the important segments of the behavioral sciences, such as psychological studies, and the hard sciences, such as biology and physics

Lighting withing religious buildings Thesis Example | Topics and Well Written Essays - 8500 words

Lighting withing religious buildings - Thesis Example By 15 BC, the Roman people made use of natural light in buildings given the unavailability of artificial light, and natural light became the domain of the architect. The need for natural lighting led to the introduction of windows that used glass panes. The invention of glass dates back to 2500 BC in Mesopotamia. Originally, the use of glass in religious buildings served a decorative role with colour being an essential attribute of glass. It is this attributes that religious people explored to create stained and art glass windows in places of worship. According to religious people, the art or stains on glass was light enough to allow light streams to pass through while projecting plays of colour and light throughout the interior spaces. Over time, art glass in religious architecture became part of religious culture. Although religious architecture is extremely complex for lack of shared basic characteristics amongst all religions, most religions embrace art glass in their architecture (Anon., 2011). For instance, Muslims and Christians’ embracing of art glass dates back to the middle ages when both introduced large scale colour art glass window. Back then, art was elevated as a symbol of the divine while adding colour, light, and beauty. For the worshippers, these windows shared the faith teachings with worshippers through secular and Christian scenes present in art glass design. For the Christians, the windows were used by the clergy to teach the gospel. One of the major roles of glass, evident in France during the 12th century, was for the provision of natural lighting. This light was equated with beauty and goodness while stained glass window was preferred for its superb connection to daylight. The value of natural lighting through the glass was defined by Philosopher Abbot Suger as â€Å"Divine light† based on his reasoning that through natural light, God could be experienced by